Marbella Tourism Foundation is an organization that came about as an engine of Marbella's promotion as a tourist destination, both in the national and international market.

This Foundation, sponsored and run by Marbella Town Council, through its Tourist Department, has united all the businesses of Marbella who want to support the spread of knowledge about and transmission of Marbella values among potential visitors.

The Tourism Foundation, seen as the body to integrate the public and private tourist sector, should become the "Common House" of Marbella tourism, facilitating the absolute and permanent professionalization and depoliticization of its strategy of promotion and tourist development.

Marbella, therefore, aims to make a qualitative and quantitive leap forward in terms of the quality of its management and tourist promotion, this being an opportunity to be taken full advantage of and one on which the economic and social stability of the entire area depends.